Email is the new snail mail. This was the suggestion made to me recently by the managing partner of a law firm during a fascinating conversation about how law firms communicate with their clients.
We are all now used to renewing our insurance by filling in a form online. Most of us wouldn’t dream of emailing our bank, and visiting branches is becoming a thing of the past (yes, I know there are demographic differences). Even the government is in on the act with online tax returns and the MoJ providing paperless online divorce applications.
So, how does your firm communicate with clients?
In this LPM column I share some thoughts on better ways to communicate with clients in the 21st century.