M Is For Measurable Marketing- LPM Article May 2017

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In another article for LPM Magazine this month, I took a look at how law firms typically have access to more data relating to clients and new business than ever before and the challenges in turning that into actionable information.

One area of business that’s notoriously difficult to monitor is marketing. Developments in online marketing have made it far simpler for businesses to measure basic activity over recent years – with metrics such as the number of hits on a web page, number of reads, likes and shares of an article, and the number of followers and connections on social media. Online marketing quantitative feedback is also much easier to measure than perhaps traditional print or broadcast advertising.

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