Data-driven decision making in law firms: Driver for growth?

Last year, Google confirmed that switching the shade of blue used on advertising links in Gmail and Google search earned the company an extra $200m a year in revenue. How did Google know this? Their advertising revenue data proved it. Using the method known as A/B user testing, different Google users were shown different versions […]

Lawyers – good with words, but not so good with numbers?

I’ve worked with many law firms over the years now to design management information systems that work for employees in all departments. Naturally, the reporting and information requirements for the finance team differ markedly from those of the fee earners, and of the senior management team. Good management information should not just give data, but […]