If You Can’t Measure It, You Can’t Justify It: Cracking ROI in Law Firm Marketing
Watch the Video to learn about
- Why most firms still don’t record the right data — and the consequences for budgets and credibility
- How to get buy-in from partners who “don’t know what they don’t know”
- Why even the best analytics tools mean nothing without action and ownership
- The three metrics every law firm should be tracking — and what to do with them
- Why marketing must link directly to your strategic business plan
In this episode, Katchr MD Graham Moore is joined by Dan Hodges, Head of Account Management at Conscious Solutions, for an honest look at the uncomfortable truth behind marketing ROI in law firms. Why do so many firms still rely on gut feel instead of data? Why are marketing teams struggling to prove their value to leadership? And what’s the real cost of not knowing your numbers?
Dan shares candid insights from over two decades helping law firms transform their marketing performance — including practical ways to build better tracking, win leadership trust, and finally connect marketing activity to measurable business results.
Watch the Video to learn about
- Why most firms still don’t record the right data — and the consequences for budgets and credibility
- How to get buy-in from partners who “don’t know what they don’t know”
- Why even the best analytics tools mean nothing without action and ownership
- The three metrics every law firm should be tracking — and what to do with them
- Why marketing must link directly to your strategic business plan
In this episode, Katchr MD Graham Moore is joined by Dan Hodges, Marketing Director at Conscious Solutions, for an honest look at the uncomfortable truth behind marketing ROI in law firms. Why do so many firms still rely on gut feel instead of data? Why are marketing teams struggling to prove their value to leadership? And what’s the real cost of not knowing your numbers?
Dan shares candid insights from over two decades helping law firms transform their marketing performance — including practical ways to build better tracking, win leadership trust, and finally connect marketing activity to measurable business results.
Dan Hodges
Dan Hodges is the Head of Account Management at Conscious Solutions who help law firms to become more successful online with their 21 years of experience of digital marketing in the legal sector. Dan has over 17 years’ experience in the legal sector ranging from business development, to practice management and strategic planning. Dan has worked with over 300 law firms helping them get a better understanding of how they can become more successful online.
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