Winning New Clients: How Data, Service & Client Relationships Fuel Law Firm Growth
Watch the Video to learn about
- How limited data visibility prevents law firms from identifying gaps in their client base and service offerings
- Why understanding client trends and business sources is crucial for targeting the right prospects and driving sustainable growth
- The role of data in relationship-driven business development and where human connection remains key
In this episode, Katchr Managing Director Graham Moore speaks with Ben Trott, founder of Marketing Lawyers, about how law firms can take a more focused and consistent approach to winning new work. Many firms aren’t short of potential clients—they’re short on clarity about who they’re engaging with, what conversations are happening, and where opportunities are slipping through the cracks.
The conversation explores how simple use of data like tracking past enquiries, following up on warm leads, and understanding client trend, can help firms be more targeted in their business development. Ben also shares practical advice on maintaining relationships, building a strong pipeline, and using tech to support (not replace) human connection.
If your firm wants to grow but isn’t sure where to focus, this episode offers clear, actionable insights.
Watch the Video to learn about
- How limited data visibility prevents law firms from identifying gaps in their client base and service offerings
- Why understanding client trends and business sources is crucial for targeting the right prospects and driving sustainable growth
- The role of data in relationship-driven business development and where human connection remains key
In this episode, Katchr Managing Director Graham Moore speaks with Ben Trott, founder of Marketing Lawyers, about how law firms can take a more focused and consistent approach to winning new work. Many firms aren’t short of potential clients—they’re short on clarity about who they’re engaging with, what conversations are happening, and where opportunities are slipping through the cracks.
The conversation explores how simple use of data like tracking past enquiries, following up on warm leads, and understanding client trend, can help firms be more targeted in their business development. Ben also shares practical advice on maintaining relationships, building a strong pipeline, and using tech to support (not replace) human connection.
If your firm wants to grow but isn’t sure where to focus, this episode offers clear, actionable insights.
Ben Trott
Ben Trott is the Managing Director of Marketing Lawyers, a full-service marketing and consulting agency specialising in the legal sector. With extensive experience advising legal clients across the UK, USA, Canada, Europe, Africa, the Middle East, India, and the Far East, Ben brings a global perspective to marketing and business development projects.
He has worked with corporate and high street law firms, as well as a barristers’ chambers. Notably, Ben was one of the youngest directors of a UK law firm, serving on the senior management team of a national firm with 20 offices.
In addition to his consultancy work, Ben has played a pivotal role in establishing over 15 law firms, including supporting international firms entering the UK market. He oversees the day-to-day operations of Marketing Lawyers, ensuring exceptional service and innovative solutions for the agency’s clients.
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