The KPIs have it – LPM Article March 2017

In an article I recently wrote for LPM magazine, I outlined some of my thoughts on my topic of the moment – Better Law Firm KPIs – actionable information beyond fees and time. This was also the topic of my recent talks at LegalEx 2017. Your firm probably has KPIs – fees billed, time recorded […]

Does your law firm need a quarter inch drill?

  “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” This famous quote by Harvard Business School marketing professor Theodore Levitt has informed marketers’ thinking for years. People want a particular benefit from a product rather the product itself, so the solution (product design) should be based around the most effective […]